Social networks are tools present in global life in a way no one could have imagined a few years ago. 76% of people have active accounts, as shown by the Digital in 2019 study. This represents about 2.2 billion users on social networks!

It is part of people’s routine to post, consume content and interact with others on social media. Therefore, being present in these environments is essential for those who sell over the internet.

Through social networks, your brand can participate more naturally in people’s daily lives. In this way, you can increase people’s recognition of your business, display your products and services in your feed, provide another way for customers to make purchases, and offer another channel to serve the public.

Of course, looking at the advantages and the number of people you can impact on social media from https://promorepublic.com/en/blog/glossary/what-is-social-media-influencer/, you want to be present in all of them. However, this is not always feasible—nor is it recommended. After all, what’s the point of being in all the existing channels without being able to handle all of them?

It is always important to remember that quality is better than quantity. If your brand’s social networks are out of date and with little content, this will give a negative image to visitors to your pages. Therefore, you must choose well in which networks you will be present!

If you’re not sure how to make this choice, don’t worry. Let’s present some social networks you should be aware of when selecting and some characteristics of the leading social networks. So, you can choose the ones that make the most sense for your business. Check them out?

• YouTube: this is meant for posting only videos, making your ad on this platform through video.
• Facebook: one of the most popular and widely accessed online platform
• Instagram
• Linked In
• Twitter